We love discovering new, useful & innovative ice fishing equipment and gear!  We focus on finding products that are not only new, but are different and satisfy a need. Most of the winter and summer fishing products that you will find on our site are sold and shipped by us. Sometimes we find products that we cannot get our hands on but like them so much we still showcase them and provide links to stores where they can be bought. Browse some unique gadgets, scoops, rod holders, auger carriers, wireless tip up alert systems and more! You can order here on our web store or call us at 877-224-4899